Tuesday, March 13, 2012

Fwd: Product Development and the Innovation Process for Researchers


Product Development and the Innovation Process for Researchers
An online certificate course
Register for this course here:
(or copy and paste this link to your browser: http://center.ncet2.org/index.php?option=com_joomla_lms&Itemid=53&task=details_course&id=66)

Course Description:
This course will expose SBIR researchers and graduate students to technology commercialization best practices that are utilized to develop breakthrough innovative products. The main focus is to provide technology readiness and technology commercialization tools and metrics to effectively execute the end-to-end product delivery process. A key technology commercialization tool, for achieving best in class quality, schedule, cost and creating customer value, is the Time to Market (TTM) process. Effective TTM metrics management, TTM execution and TTM best-in-class-case studies will be presented. The course is arranged into two key technology commercialization categories: market attack planning and technology readiness/staging for commercialization.

Specific TTM Topics:
  • Integrated New Product Development Process – The TTM Process,
  • Market, product strategy, vision for commercializing disruptive technologies – Elements of the Market Attack Plan (MAP)
  • Technology maturity and technology commercialization best practices
  • Technology transfer best practices for extending the R&D enterprise
  • Protecting the business case - overview of strategies to build a patent portfolio
  • Technology transfer and technology commercialization case studies

Arthur M. Gooray, PhD
Product Development Manager
Eastman Kodak Company
Click here for full bio

This certificate program course is offered at the cost of $297 for all 5 online classes. For students and post-docs, the cost is $75 (with verification), please contact support@ncet2.org for more info.
Registered students who achieve 60% or greater on the final online multiple-choice test at the end of the program will be granted a Certificate of Successful Completion for this course.
Class Schedule:This workshop course is offered evenings:
Thursday, March, 22, 2012, 8:00-9:30pm ET
Tuesday, March 27, 2012, 8:00-9:30pm ET
Thursday, March 29, 2012, 8:00-9:30pm ET
Tuesday, April 3, 2012, 8:00-9:30pm ET
Thursday, April 5, 2012, 8:00-9:30pm ET
Classes and Topics:
Ref Text
Comments/ Assignment
Lecture #1 Overview & Expectations
Intro to Entrepreneurship, IP & TTM. Disruptive Tech, Value Proposition, VOD
Chapters 1-2 Review syllabus
Assign: Read Ch. 1 – 2 from text.
Lecture #2 Delivering Breakthrough products – the TTM Process, MAP overview and outline Chapters 3-4 Assign: Read Chapters 3-4
Research Quality Function Deployment (QFD).
Lecture #3 Key TTM sub processes - Technology Readiness & MFG Readiness & Tech Transfer operating principles Chapters 3, 7 Carefully review lecture notes
Lecture #4 Key Product Development Tools-  Extending the Enterprise Partnership Model,  Managing for results, Problem management Chapters 6, 7, 8 Read articles on Dell's delivery model.
Lecture #5 Technology Commercialization Case Studies Chapter 9 Read MIT PPP, Dell & Harley case studies.

Instructor Bio:
Art Gooray is an experienced Engineering Executive bringing a broad set of practical technology transfer, technology commercialization, business planning and organizational learning skills to leadership roles. For over 30 years, through the use of engineering excellence best practices, he has successfully executed strategic technology transfer and technology commercialization for large companies and universities.
Art Gooray is currently a Product Development Manager at Eastman Kodak, Dayton OH.  Prior to this, for 6 years, Art was at Eastman Kodak Co., in Rochester NY, in the consumer ink jet business division, as a Senior Research Associate. Prior to this, for 19 years, Art was at the Xerox Corporation, as a Technical Program Manager.
Art's expertise is in practical execution of technology transfer, technology readiness and technology commercialization. His key responsibilities are in developing best-in-class teams to effectively execute time to market best practices, with a focus on technology transfer, technology readiness and technology commercialization. Art has developed graduate level classes on Technology Commercialization and Innovation/Entrepreneurship best practices. He is currently teaching such classes at Wright State University, school of Engineering. Art has also been an Adjunct Professor at Rochester Institute of Technology and the University of Rochester. Art has also helped with the establishment of Technology Transfer/Product Development centers at universities.
In addition, for over twenty years, Art has been the Industry Key Executive to a Historical Black College and University (HBCU), Howard University. He has also managed a pilot program to successfully transfer technology from government lab (Sandia National Lab) to industry commercialization business unit (Xerox). Additionally, he has demonstrated his entrepreneurial drive by forming an international engineering consulting company (Skanda USA, LLC) with partnerships in the USA, India and South Africa (no longer active). In addition, Art is a board member of the nation's Global Innovation Forum Brain Thrust (http://globalinnovationforum.wordpress.com/).
Art received a Bachelor of Science Degree in Physics and Math from Howard University in Washington DC, an MS in Engineering Physics from University of Virginia in Charlottesville and a Ph.D. in Mechanical Engineering from Howard University. Art has over 20 external publications and received over 40 patents.
Art has received many speaking awards at HBCU's and received honors from HBCU's for his innovations in developing technology transfer/commercialization and entrepreneurship knowledge centers.
Lecture Notes: The power point lectures will be posted online and they are based on 30 years practical technology commercialization experiences; and thus, they will enhance the materials in the reference text book. The lectures are organized according to the TTM process, which is slightly different order than the text book.
Reference Textbook: Creating Breakthrough Products: Innovation from Product Planning to Program Approval, Jonathan Cagan and Craig M. Vogel, Prentice Hall, 2002.

DURATION: Each session is 90-minutes with 60 minutes of presentation and 30 minutes of Q&A.
HOW TO REGISTER FOR THIS COURSE: Log in to http://center.ncet2.org with your NCET2 username and password. If you do not have an NCET2 username and password go to this link: http://center.ncet2.org/index.php?option=com_comprofiler&task=registers. Once you have logged in proceed to the course page to register for this course.
HOW TO PARTICIPATE?: This webinar is online. You need a computer with web access for the visual/audio. You may also dial-in using the audio-only telephone number. The call in details and instructions on how to join the webinar will be sent to you via email before the course. Once registered to the webinar you will receive a reminder email 24 hours before the start of the webinar with instructions on how to join.
QUESTIONS TO SPEAKERS: Q&A is conducted by a chat box to the speakers.
SLIDES AND VIDEO: The slide presentations and video recording will be available on the course page. You have to be a registered attendee to access the presentations and video. If you are unable to join the live webinar, you may view the recorded video that will be posted within 24 hours after the scheduled webinar ends.
If you are unable to view this announcement or have questions about the course, please email us at support@ncet2.org

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The email address on our list is amcmorro@siu.edu
National Council of Entrepreneurial Tech Transfer (NCET2.org), 2020 Pennsylvania Ave, NW, Suite 140, Washington, DC, 20006. 

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